Stronger Authentication and Fraud Prevention Solution Allows Online Businesses to Stop More Fraud and Quickly Accept Valid Orders

Portland, OR, and Atlanta, GA – August 26, 2008 –iovation, the Device Reputation Authority™ for the Internet, and IDology, Inc., an innovative provider of identity and age verification solutions, today announced a partnership to provide online businesses with a stronger, multi-layered authentication and fraud prevention solution that combines best-of-breed identity and device-based fraud management techniques to reduce online fraud and identity theft.

“Because fraudsters are able to obtain stolen identity information with relative ease, today’s security systems require multiple fraud management techniques that work in concert with one another to identify and stop increasingly sophisticated fraud schemes,” said Greg Pierson, CEO of iovation. “Combining IDology’s identity verification solution with our Device Reputation Service will significantly raise the bar for fraudsters.”

As recognized leaders of B2B identity theft and fraud prevention solutions, the partnership combines complementary technology solutions that provide a quick and easy way to clear suspicious transactions and still allow legitimate customers through the process. IDology’s identity proofing technology verifies an identity in ‘consumer-not-present’ situations to determine if someone is who they claim to be. iovation's device reputation service determines in milliseconds whether a computer has been associated with fraud in the past and shares the reputations of more than 60 million unique computers worldwide to protect businesses from all forms of online fraud and abuse.

“Using both identity verification and device reputation gives us clear insight into transactions so we know with confidence which to immediately stop, which need further review, and which we can quickly process,” said Chris Martin, senior vice president operations, services and compliance officer at Obopay, the pioneering service provider for payments via mobile phones and customer of both iovation and IDology. “With these technologies, we instantly verify identity and stop fraud before it happens—and spend less time reviewing transactions.”

“Companies are looking for a better way to balance risk and reward,’’ said John Dancu, president and CEO of IDology. “Typically, fraud prevention technologies are about stopping the flow of commerce. Our partnership with iovation is about providing a stronger authentication solution that not only reduces fraud rates, but also drives more business revenue by identifying and processing real customers requesting transactions.”

About IDology

IDology, Inc. provides real-time technology solutions that verify an individual’s identity and age for anyone conducting business in consumer-not-present environments to help drive revenue, decrease costs and prevent fraud. What makes us different is that we do this in a way that builds more confidence with your customers – by protecting sensitive data and promoting consumer privacy. Founded in 2003, IDology is the only Software as a Service identity provider to offer an on-demand change management tool that allows client business-unit managers to control the entire proofing process, including within an integrated solution, without having to rely on internal IT resources or contact IDology’s customer service. For more information, visit www.idology.com or call 866-520-1234.

About iovation

iovation, headquartered in Portland, Oregon, pioneered the use of device reputation for managing online fraud and abuse behavior. Today, iovation manages the reputation of millions of Internet-enabled devices worldwide, allowing its customers to control online fraud and abuse while benefiting from sharing device reputation intelligence. For more information on iovation and the company's products, visit www.iovation.com.