News Room
WineAmerica Selects IDlive to Provide Age and ID Verification
Affinity Program
Washington,D.C., July 18, 2005 –Today, WineAmerica, the National Association of American Wineries, announced the selection of IDlive to develop an age and identity verification affinity program to give its members the same confidence in taking on-line customer orders that retailers have in face-to-face transactions.
”We are delighted to be partnering with IDology in offering this secure and economical service to our members,” said WineAmerica President David Sloane. “This program will give wineries a comprehensive and efficient method of instantly verifying – either online or by phone—that their customers are of legal age to purchase the product before completing a transaction. While we continue to believe, as a 2003 Federal Trade Commission report confirmed, that online wine sales do not encourage underage access, we believe that it is critical to have the very best practices in place to ensure that remains the case—especially in light of the recent Supreme Court ruling, which will result n more states permitting the interstate shipment of wine,” said Sloane.
“IDlive enables several layers of age and identity verification. As part of a comprehensive program, based upon standards recognized and accepted for years in the physical world, IDlive supports our winery clients in due diligence and management of consumer-not-present sales for both age-restricted and location-restricted commodities,” said IDology Group Senior Research and Compliance Director, Sheila Darrow. “This program has been specifically engineered to protect the privacy of consumer information, a critical issue in this day and age.”
The program will be launched within the next 30-60 days, and will give WIneAmerica members the opportunity to utilize the service on a trial basis before making a decision. The service will be provided on an economical fee per transaction basis.
Wine America is a Washington, DC-based national winery trade association with over 800 members in 48 states. IDlive is a multi-step, knowledge-based age and identity verification product of IDology Group.

