Holy Identity Batman!

Interesting article in the Washington Post last week about joining Facebook when you have an unusual name like Batman, Pancake or Six.  Given this social networks “real identity” focus, I understand their wanting to be sure that unusual names are real and not someone trying to set up fake profiles.  And while I’m sure the circumstances of unusual names are minimal compared to their 175 million plus members, this is just another good way identity (and age) verification can help prove an identity exists in an easy, friendly and cost-effective way.  Facebook could quickly reduce the time and effort of manually reviewing unusual names by automating the process with identity verification.  Plus they’ll get the added benefit of a few more satisfied and happy members!

Tune in next time, same bat-channel.

WEBINAR

BALANCING FRICTION AND FRAUD: Insights from the 2nd Annual Consumer Digital Identity Study

Featuring Christina Luttrell and Eric Leiserson as presenters

May 23 at 2:00pm EDT

NEW RESEARCH

study cover image

SECOND ANNUAL CONSUMER DIGITAL IDENTITY STUDY