For the second year, IDology surveyed a representative sample of online American consumers to learn more about identity, security, and how they have interacted with businesses online over the past 12 months. This year’s survey shows three major trends:
The findings from the Second Annual Consumer Digital Identity Study show that consumers want businesses to provide secure, friction-free experiences with a focus on the mobile experience. This is a challenging balancing act, but businesses that do this successfully could see a dramatic increase in enrollment and loyalty. To learn more, download the full study.