Have you heard about the latest scam from the bad guys? It appears they too have learned how much impact marketing has on a “business” and purchased some keywords for Google and Yahoo ads. This article by Byron Acohido and Jon Swartz of USA Today explains it well and will bring you up to speed.
I doubt this scheme will impact the $19.5 billion (and growing) online advertising business too much but it certainly does show you how hackers and fraudsters are always evolving.
