Security Outweighs Cost When Purchasing Online

Last week VeriSign released results of a survey it commissioned regarding Internet security.  The findings show that 85% of consumers think trusting a site is most important when interacting on a Web site and sharing confidential information.  And only 9% said competitive pricing was more important.

Also interesting is that 76% of consumers claim identity theft is a “major” concern for them with more than 56% saying they felt distrustful of brands that did not protect their online identity.

When so many e-commerce companies are fighting for their share of the consumer’s dollar, it’s imperative that you build trust with your consumers and protect their identity if you want to increase your business.  If you’re wondering how to do this, here are some whitepapers that cover several of these topics.

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