The Real Cost of Age Verification Solutions

Recently news came out about social networking site Xanga being fined $1M by the FTC for violating the Children’s Online Privacy Protection Act (COPPA).

This adds great fuel to my fire in attempting to educate the world about why age verification is important for e-commerce to adopt (especially those dealing with age-restricted products and services). Not only does age verification protect our children online but it allows businesses to comply with COPPA and maintain due diligence files.

A common excuse I’ve heard among businesses for not using age verification is it “costs money.” But considering the costs (and higher risk) to dispute the various lawsuits that seem to be popping up everyday, I’m left wondering what the real hold-up is?

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