As a division of Internet-giant AOL, DMS Research continues to embrace the Internet and the role it has played in the marketing research industry’s evolution. While the web provided researchers with a faster and more efficient method of interviewing than those with clipboards at malls or telephones in-hand, new challenges have emerged, such as being able to identify the demographics of qualified responders in a consumer-not-present environment.
SECOND ANNUAL CONSUMER DIGITAL IDENTITY STUDY