CCPA Compliance

California Consumer Privacy Act

The California Consumer Privacy Act (CCPA), which goes into effect in January 2020, increases the privacy rights of California residents, households, and even devices. The Act stipulates that consumers have rights over how their personal information is collected and shared by businesses. It also adds additional protections for children. The Act is similar to GDPR for the European Union, and many believe CCPA will serve as a model for privacy rights in other states.

Consumer Privacy Rights Under the CCPA

  • The Right to Access – Californians can request the information a business has collected on them.
  • The Right to Deletion – Californians can request that a company delete the personal information it has been collected about them.
  • The Right to Opt Out – Californians can opt out of a company selling (or otherwise transferring) their personal information to third parties.
  • The Right to Non Discrimination – Californians have the right to equal service and price, even if they exercise their privacy rights.
  • The Rights of Children – Businesses will be required to collect opt-in for children under the age of 16, or opt-in from a parent or guardian for children under 13.


Who Must Comply with CCPA?

CCPA applies to any business or service provider that does business with California residents, and that meets any of the three following criteria:

  • The business earns $25,000,000 a year in revenue.
  • The business obtains personal information of 50,000 or more California residents, households or devices annually.
  • The business derives 50% or more of their annual revenue from selling California residents’ personal information.


Where Flexible Identity Verification Comes into Play

Before an organization releases or deletes personal information, it will first need to confirm the identity of the requester. Additionally, organizations will need to verify the age of customers in order to collect the required opt-in consent from minors and/or their guardians.

For compliance, businesses will need an identity and age verification solution that helps make CCPA compliance simple for them and frictionless for consumers. When selecting a solution providers, look for the following:

  1. Strong Data Security and Transparency Policies – Choose a provider that defines it’s data retention policies, is serious about data security, and is themselves CCPA compliant.
  2. Flexible and Easy to Use – An identity verification platform that offers multiple options based on your unique business needs and consumer journey.
  3. A Proven Track Record – Choose a provider with the right credentials and a history of working in compliance and identity.

Implementation & Configuration

Effectively fighting fraud is a group effort. IDology’s Consortium Fraud Network amplifies real-time fraud intelligence between companies and across industries, giving you the power to leverage the fraud mitigation efforts of every IDology customer. A combination of machine learning and human intelligence work together to detect repeat transaction attempts across the network or flag specific attributes associated with known fraud.

We couldn’t say we improve the verification process if we made it difficult to deploy any of our identity solutions. Depending on which solutions and delivery methods you select, you could have our identity verification and authentication solutions up and running in a matter of minutes or just a few days, without large upfront costs. Potential delivery methods include: web portal access, API integration, and batch uploads (delivery methods vary by solution—contact us for more information).

With criminals attempting new tricks every day, being able to quickly meet the rapidly changing fraud landscape is a necessity. That’s why IDology offers easy-to-use, completely customizable technology. Our unique, on-demand identity verification and authentication solutions offer point-and-click flexibility so that you can change rules and settings within the system whenever you want, 24/7, without burdening your IT team. With IDology, you manage the identity verification process from start to finish.