CCPA Compliance

California Consumer Privacy Act

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The California Consumer Privacy Act (CCPA), which goes into effect in January 2020, increases the privacy rights of California residents, households, and even devices.

One of the most challenging and complex issues associated with CCPA relates to identity verification. Companies will be required to receive and answer verifiable consumer requests from californian consumers asking to access personal information. IDology can help providing a flexible, multi-layered identity platform that can help you verify the identity of the consumer requesting information, without adding friction, while deterring possible fraud.

CCPA Tools

Who Must Comply with CCPA?

CCPA applies to any business or service provider that does business with California residents, and that meets any of the three following criteria:

  • The business earns $25,000,000 a year in revenue.
  • The business obtains personal information of 50,000 or more California residents, households or devices annually.
  • The business derives 50% or more of their annual revenue from selling California residents’ personal information.

To learn if your company needs to comply with CCPA, try our Qualification Tool.

Where Flexible Identity Verification Comes into Play

Before an organization releases or deletes personal information, it will first need to confirm the identity of the requester. Additionally, organizations will need to verify the age of customers in order to collect the required opt-in consent from minors and/or their guardians.

For compliance, businesses will need an identity and age verification solution that helps make CCPA compliance simple for them and frictionless for consumers. When selecting a solution providers, look for the following:

  1. Strong Data Security and Transparency Policies – Choose a provider that defines it’s data retention policies, is serious about data security, and is themselves CCPA compliant.
  2. Flexible and Easy to Use – An identity verification platform that offers multiple options based on your unique business needs and consumer journey.
  3. A Proven Track Record – Choose a provider with the right credentials and a history of working in compliance and identity.

Why IDology

IDology’s identity verification and authentication platform can help you quickly and seamlessly identify your customers to respond quickly to their verifiable customer requests. By leveraging thousands of public data sources and using multiple layers of identity indicators, IDology can help you confirm the identity of your consumer with little information, deploying multiple types of step-up mechanisms to ensure trust and help you comply with CCPA.

We couldn’t say we improve the verification process if we made it difficult to deploy any of our identity solutions. Depending on which solutions and delivery methods you select, you could have our identity verification and authentication solutions up and running in a matter of minutes or just a few days, without large upfront costs. Potential delivery methods include: web portal access, API integration, and batch uploads (delivery methods vary by solution—contact us for more information).

With changes in the horizon for CCPA and other possible laws, as well as consumer preferences, you need a system that can respond quickly to changes.  That’s why IDology offers easy-to-use, completely customizable technology. Our unique, on-demand identity verification and authentication solutions offer point-and-click flexibility so that you can change rules and settings within the system whenever you want, 24/7, without burdening your IT team. With IDology, you manage the identity verification process from start to finish.

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Learn if your company needs to comply with CCPA. Check out our CCPA Assessment Tool

Calculate the penalty amount your company could be impacted by CCPA

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