IDology’s Second Annual Digital Identity Study Finds Consumers Consider Their Mobile Phone Number a More Important Part of Their Identity Than Where They Work or Their Family
ATLANTA – May 14, 2019 – The digital and mobile identity era has arrived for businesses and consumers. According to new research from IDology, a GBG company, the last 12 months have brought significant shifts in the way consumers engage with businesses and think about their identities. This shift caused approximately 83 million consumers to abandon online enrollment due to additional effort or friction.
IDology’s Second Annual Consumer Digital Identity Study found that for the first time, consumers opened more new accounts on mobile phones than on computers. The study also found a 19% increase in abandonment during account openings compared to last year due to high consumer expectations for convenience and low tolerance for friction. The study also found that consumers desire higher levels of security without additional burdens.
“To meet consumer demand, businesses must deliver secure, friction-free experiences built around mobile enrollment,” said John Dancu, CEO of IDology. “This is a challenging balancing act, but the study found businesses that do this successfully and build trust can experience a dramatic increase in enrollment and loyalty. Businesses need to implement smart, multi-layered identity verification technology to improve verification processes and ensure that the customer experience is positive.”
Among the key findings of the Second Annual Consumer Digital Identity Study:
The Second Annual IDology Consumer Digital Identity Study reflects survey responses from 1,499 U.S. consumers between January 29, 2019, and February 11, 2019. The respondent panel was provided by research firm Qualtrics. Online Survey respondents were representative of the online U.S. population 18 and older, which equals more than 225 million people.
Click here to obtain a copy of the second annual Consumer Digital Identity Study: The Future of Identity is Digital, Frictionless and Mobile.
Click here to see the IDology Consumer Digital Identity Study Infographic.
IDology, a GBG company, provides real-time technology solutions that verify an individual’s identity and age for anyone conducting business in a consumer-not- present environment to help drive revenue, decrease costs, prevent fraud and meet compliance regulations. Founded in 2003, IDology offers a solution-driven approach to identity verification and fraud prevention that ultimately helps increase customer acquisition and improve the customer experience. IDology has developed an innovative and on-demand technology platform that allows customers to control the entire proofing process and provides the flexibility to make configuration changes that are deployed automatically—without having to rely on internal IT resources or IDology’s customer service so businesses can stay ahead of the fraud landscape while maintaining compliance. For more information, visit www.IDology.com or call 866-520-1234.