Obopay Integrates IDology’s Identity Verification Technology

Knowledge-based authentication verifies consumers before signing up for service

ATLANTA – February 20, 2008 – IDology Inc., an innovative provider of identity and age verification solutions, today announced that Obopay, the pioneering service provider for payments via mobile phones, has integrated its knowledge-based authentication solution. Now, when consumers sign up for Obopay, their identity will be verified using IDology’s ExpectID product suite including its ExpectID IQ solution which uses dynamic, multiple choice questions to determine an individual is who they claim to be online.

“Keeping our platform safe means protecting our consumers from identity theft and fraud,” said Christopher Martin, Vice President and Compliance Officer, Obopay. “IDology’s solutions verify identity easily and immediately. We are committed to continuing to deliver secure mobile payment services using the best technology available.”

Obopay selected IDology after an extensive review of identity vendors for its experience in the financial and mobile markets as well as the convenience and control IDology gives its customers to manage the verification process. Because IDology offers on-demand change management, Obopay can easily adapt its system to meet the rapidly changing needs of the mobile payments market. And since IDology’s services are not based on credit data, consumers are not asked intrusive questions — or ones that are easy to answer when, for example, a wallet or piece of postal mail is stolen.

“Since mobile applications are really an extension of the Internet and its convenience and ease, the identity issue mobile payment providers face are the same as online providers,” said John Dancu, President and CEO of IDology. “Being able to quickly and easily determine someone is who they say they are is an important part of the payment process and we are happy Obopay selected IDology.”

About Obopay

Obopay, Inc. (www.obopay.com) is a pioneering service that lets consumers and businesses purchase, pay, and transfer money through any mobile phone using Obopay’s mobile application, text message, mobile Web, widget, or Obopay.com. As the first mobile payment service created exclusively for the mobile phone, only Obopay works on any phone and any carrier to empower consumers and businesses with the convenience of mobile payments. Obopay is bringing mobile payments to more consumers through industry-first alliances and is headquartered in Redwood City, California.

About IDology, Inc.

IDology, Inc. (www.idology.com) provides real-time technology proofing solutions that verify an individual’s age and identity while maintaining consumer privacy and building trust through the responsible use of data. Our proprietary product ExpectID® validates individuals using as little information as name and address. And our industry leading ExpectID Age confirms someone’s age in customer not present environments. Through our patent-pending process and advanced technology engine, businesses can enable knowledge-based authentication to verify customers without alienating them or being labor intensive on their business. IDology helps its customers drive revenue, reduce costs and prevent fraud. For more information contact info@IDology.com.

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