Trust is the building block of human relationships and business. Yet, according to Edelman’s 2018 Trust Barometer, US consumer trust levels are at historic lows. The issue of distrust is bi-directional—consumers have trust concerns due to data breaches, while businesses have trust stress due to fraud and brand risk. The best way to address bi-directional trust is to first understand it.
Join Dr. Kent Grayson, Kellogg School of Management Professor and Director of The Trust Project Northwestern University, and Chris Luttrell, SVP of Operations at IDology, for a special, on-demand presentation on defining and applying trust to the processes of identity verification.