Mobile devices have changed consumer preferences and behavior. When it comes to getting mobile-first and mobile-only customers onboarded, a cumbersome mobile account creation process can quickly drive people away. For businesses, this presents both challenges and opportunities, especially around identity verification.
For this year’s study, 1,499 responses were collected through an online survey between January 29, 2019 and February 11, 2019. Survey respondents are representative of the United States online population aged 18 and older (around 225 million people).