The fraud vs. friction tug of war: What’s winning?


Do you feel as though your financial institution is on the wrong end of the fraud vs. friction “tug of war”? How can you be sure that you’re not sacrificing good customers for a bad fraudster, leaving money on the table?

Securing digital identity with multi-layered verification techniques is the best way to eliminate the tension between providing a frictionless experience and fraud risk.

Join Chris Luttrell, CEO of IDology, and Holly Hughes of BAI to hear the latest trends in ID verification and what strategies financial institutions can use to protect their business and improve onboarding while supporting their revenue and growth goals.

Key takeaways:

• What can we learn from fraudsters about user experience?
• The right role for AI: fusing artificial with human intelligence to spot the novel and deter at scale
• Key considerations to achieve digital identity verification success