Customer privacy and protection are the forefront of why we do what we do at IDology. Through robust identity verification and fraud prevention processes, the IDology platform helps organizations protect customers and mitigate risk at every stage in the customer lifecycle. How do we accomplish this? Find out through our new IDology Leadership Video featuring Chris Luttrell, SVP of Product, Client Solutions and Marketing:
In order to achieve high levels customer protection, organizations must implement tools designed to fight fraud and strengthen existing customer verification processes. An effective identity verification platform quickly validates the identity of legitimate customers – which reduces friction, and ensures that the fraudsters are deterred.
The Sharing Nature of Customers
With the rise of social networks and with more and more organizations offering their products and services online, consumers are becoming progressively more comfortable divulging personal information to perform transactions. Unfortunately, fraudsters have discovered how to exploit this for their own benefit. As a result, businesses must take additional steps to protect consumer privacy and educate their customers on what they are doing to prevent fraud.
Protecting against Fraud
With the wealth of information now available online, fraudsters are finding more ways to gain access to consumer identity information. This information can then be fraudulently used to open new accounts, obtain government documents, complete transactions, and more. To help stop the use of stolen credentials, IDology’s identity verification and fraud prevention platform instantly validates an identity, to ensure that legitimate customers can complete transactions without friction, and potential cases of fraud can receive further attention. By implementing fraud prevention tools, businesses can not only protect privacy, but also build trust with their customers.
What Can Businesses and Organizations Do?
In order to protect consumer privacy, organizations must ensure that fraudsters cannot gain access to products and services using compromised information. Building an effective identity verification solution that can adapt to changes in fraud tactics and meet the needs of your organization can be complex, which is why we are here to help. At IDology, our on-demand platform validates legitimate customers and reduces fraudulent access attempts in customer not present applications. Our risk-based approach, which considers identity, activity, device, and location-based fraud attributes, enables you to make measured decisions regarding fraud prevention that fit your business rules. To learn more about how IDology can help your business protect your customers’ privacy, schedule a demo by calling 866-520-1234, or by contacting us online today.
Click here to view our IDology Leadership Video: The Importance of Customer Privacy in Today’s Landscape.