Digital Identity Engine eDNA®
Gaining a holistic view of your customers including past behavior and associations that signal illicit activity is a key tactic for businesses attempting to mitigate fraud. Our patented Digital Identity Engine eDNA® achieves this by building digital identities that aggregate a set of meaningful attributes associated with an individual customer. This information is presented in a visual identity graph and offers a comprehensive view of the individual’s identity risk profile. Using this technology, IDology has built an anonymized database of over 450 million digital identities that are continuously monitored to determine if an identity has been compromised or is deemed suspicious helping to predict fraud and other potentially risky activity.
Assess the reputation of a digital identity
Build a trusted digital identity using attributes associated with a particular user (social security number, email, payment details, device, etc.). These attributes create a holistic view of a customer while supervised machine learning algorithms provide a reputation assessment—trusted, suspicious, bad or unknown.
Measure risk with graph intelligence
Gain a comprehensive view of identity risk with a visual identity graph. The more complex the identity graph, the higher the individual’s risk. Apply link analysis algorithms to help uncover suspicious connections between identities or to determine if the behavior is indicative of a wider fraud ring.
Get ahead of compromised identities
Continuously monitor digital identities to determine if an identity has been compromised and receive real-time alerts that can quickly be acted on to stop synthetic identity fraud, account takeover, money mules, bots and other threats that cause irreparable harm to your business.
Consortium Fraud Network
Effectively fighting fraud is a group effort. Stay ahead of shifting fraud tactics and improve decisioning accuracy with real-time, cross-industry consortium intelligence. Fraudsters jump from industry to industry as they carry out their plans, yet proprietary databases provide only a limited view of these novel attacks and behaviors. IDology’s Consortium Fraud Network amplifies real-time fraud intelligence between companies and industries. With best practices insight into fraud threats trending in other industries, we strengthen your fraud management system, while decreasing the risk of fraud and the costs associated with managing it.
Key benefits
Cross-industry intel
Powered by machine learning, gain visibility into fraud patterns across our vast network, with millions of unique fraud attributes. Gain the advantage of a cross-industry view to make more informed fraud prevention decisions, fight fraud more proactively and safeguard revenue.
Real-time velocity alerts
Receive real-time notifications from IDology fraud analysts on high-risk activity in your enterprise and across the network. Gain visibility into fraud patterns across our vast network, to monitor high-velocity attempts and limit specific attributes associated with known fraud.
Dedicated fraud analysts
Our Consortium Fraud Network is supervised by a team of fraud analysts dedicated to enhancing future fraud detection and providing expert, hands-on customer support. Our dedicated team does the heavy lifting, providing expert guidance to further reduce risk while maintaining high onboarding rates.