So I stumbled on some news from a European company called MyID.is and their Paypal approach to help consumers tie real world identities to their virtual world identities. While the concept is interesting, I somewhat question its ability to scale. Although it seems to be working in Europe, in our instant gratification world where we want instant access, instant results, instant feedback, I wonder if the majority of U.S. consumers would be OK in waiting for snail mail to get their registration code?
MyID.is could easily automate this process by incorporating electronic identity verification which would lend to a more automated approach to sending the registration codes (like through email or text message)
Then again, there might be one argument for not automating the registration code process if they ever launch in the United States– the Post Office might not have to cut back to a 5 day delivery schedule!