IDology and Symantec Demonstrate the Practical Use for Establishing Trusted Identities on the Internet at Digital ID World Conference

Joint demo at Symantec Booth focuses on what is possible for consumers and businesses within the Identity 2.0 framework.

ATLANTA – September 24, 2007 –IDology Inc., a leading provider of electronic identity and age proofing solutions, today announced that its technology will be used within Symantec’s Identity Service during the 2007 Digital ID World Conference at booth #207 to demonstrate the practical application of a developing identity framework and what is possible with validated, portable identities.

“Being able to demonstrate the practical application of commerce in an ID 2.0 framework brings us one step closer to enabling this new technology,” said Tim Brown, senior director, development, at Symantec. “A critical component of this framework is being able to establish a trusted identity on the Internet, and our demo illustrates how this can be done.”

Incorporating IDology’s identity and age verification technology into the Identity Service demo shows the easy and quick way of how Identity Providers establish trusted identities online, which involves presenting knowledge-based multiple-choice questions to verify someone is who they claim to be against certain id credentials such as name and address. After a trusted identity has been established, the practical application for using Cardspace and Open ID technology to interact with one of IDology’s wine merchant clients will be demonstrated.

“Showing the practicality of how consumers and businesses will interact in the future is critical to being able to break down the identity silos that exist today in ecommerce,” said John Dancu, CEO of IDology. “Business adoption hinges on having the same confidence they have today that customers are legitimate and consumer adoption stems from having a higher comfort level that their identity and personal information is better protected.”

A representative from IDology will be available in the Symantec booth to answer questions about identity and age verification and the way identity proofing is already helping businesses prevent fraud and identity theft while increasing revenue and lowering costs.

About IDology, Inc.

IDology, Inc. ( provides real-time technology solutions that verify an individual’s identity and age while maintaining consumer privacy and building trust through the responsible use of data. Our proprietary product ExpectID(tm) validates individuals using as little information as name and address. And our industry leading ExpectID Age confirms someone’s age in customer not present environments. Through our patent-pending process and advanced technology engine, businesses can enable knowledge-based authentication to verify customers without alienating them or being labor intensive on their business. IDology helps its customers drive revenue, reduce costs and prevent fraud. For more information contact

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